Our Capabilities
Discover what we can do for you.
Uncover Insights with Data Analytics
Harness the power of data with our advanced analytics services. We decipher complex pharmaceutical data, providing actionable insights that drive strategic decisions and optimize operations in
Sales
We empower salesforce teams by providing data-driven insights. AI algorithms analyze vast datasets to optimize field force sizing and structure, create targeted/dynamic call plans, and identify high-value providers and the next best channel to reach. Additionally, PharmaAI facilitates data-driven decision-making through customized dashboards, enabling sales teams to track performance, analyze pull-through, and optimize incentive compensation structures.
Marketing
We can assist in refining segmentation and targeting strategies, optimizing the marketing mix, and mapping the patient journey. We can analyze key opinion leaders (KOLs) and referral networks, support brand planning by analyzing market trends and competitive landscapes, and optimize content strategy for maximum impact across various channels.
Market Access
We enhance market access analytics by providing granular coverage analysis and hub performance insights. By analyzing submit and remit claims data, PharmaAI helps determine the feasibility and profitability of contracts, enabling data-driven "go/no-go" contracting decisions.
Transforming Pharma with Technology/AI Innovation
Leverage state-of-the-art technology to streamline operations and foster innovation within your organization.
Software and Dashboards
Our software development expertise extends to building sophisticated optimization engines for marketing mix allocation, tools to dissect payer-provider dynamics within the US oncology landscape, and innovative products that analyze the impact of coverage changes. Over the past six years, we've demonstrated this expertise by developing over 100 custom dashboards that track key metrics across commercial analytics.
Data Engineering
We leverage a robust data engineering framework to unlock the power of diverse data sources. We integrate data from leading providers like IQVIA, Symphony Health Solutions (SHS), and DRG (submit and remit claims), MMIT, BusinessOne, and DRG coverage, HCOS, sales data (SP, SD, DDD), Xponent, EMR, call activity, PlanTrak, and promotional activity data. Our expertise lies in combining these disparate sources into a unified data layer, followed by an analytics layer for advanced transformations and feature engineering. Finally, we visualize insights through interactive dashboards and reports, empowering data-driven decision-making across the pharmaceutical value chain
GenAI Development
Our GenAI team developed Doris, an LLM copilot specifically trained on oncology data to assist breast cancer treaters. Building upon this success, our IDEA-PACE platform facilitates rapid prototyping of GenAI solutions for the pharmaceutical industry. We are currently exploring the development of innovative GenAI applications for field force training and enhancing structured data analysis.
Thought Partnership for Pharma Excellence
Our partners, each with 18+ years of commercial pharma experience, provide hands-on guidance on every project, ensuring solutions are both technically sound and strategically aligned with client objectives.
Technology/AI Roadmap
We provide comprehensive technology roadmaps that assist clients in translating their yearly goals into a concrete technology/AI strategy. These roadmaps outline a path towards achieving efficiency gains through optimizing existing dashboards, incorporating automation/GenAI tools, and modernizing legacy systems by combining Excel tools into user-friendly web applications. Furthermore, we guide smaller pharma companies with limited IT resources by suggesting optimal cloud strategies. This includes evaluating and recommending the most suitable cloud solutions, such as AWS vs. Snowflake, and advising on the best approach for their specific needs, whether it's in-house hosting or leveraging external cloud providers.
Data Strategy
PharmaAI develops tailored data strategies that align with client objectives. We meticulously evaluate data sources, considering factors like cost, data granularity, and specific analytical needs. For smaller pharma companies targeting niche populations, we identify specialized datasets that capture the nuances of their target audience. This comprehensive evaluation process ensures clients leverage the most effective data sources for their unique business challenges
Strategic Partnership
PharmaAI fosters strategic partnerships by collaborating closely with clients to design and execute impactful data analyses that address their most critical business challenges. Beyond providing innovative solutions, we offer flexible staff augmentation services through our network of highly vetted consultants, enabling clients to seamlessly scale their data science and analytics capabilities to meet evolving project demands.
